Micro Heat Nepal - A Case Study

THIS CASE STUDY IS ALL ABOUT HOW SARATHI HELPED MICRO HEAT NEPAL OPERATE THEMSELVES STARTING FROM LEGAL PROCEDURES TO BUSINESS OPERATIONS.

OVERVIEW

Micro Heat has recently completed 27 years of excellence in the Industrial Heaters Manufacturing process starting in the year 1992 AD. It has made huge strides in this field bearing the idea of “Always pay great attention to qualified personnel to create value for customers”. No doubt, Nepal’s leading industrial Heaters Manufacturer Company serves +400 satisfied customers all over Nepal. Their biggest strength today is their dedication & sincere hard work with a regular update on products without compromising quality with the strictest quality control. Micro Heat is a true amalgamation of customers from the field of Engineering & Management.

HOW IT ALL STARTED

Sarathi Business Development had the pleasure of getting to oversee the business positioning and market positioning of Micro Heat Nepal. We started with the:

I) BUSINESS ANALYSIS

We looked at where the business stood in the Market, what challenges were there and what is required for the business to succeed even after being for such a long time out there in the market.

II) MARKET RESEARCH AND ANALYSIS

Our team of market analysts and experts assessed the Market for Micro Heat Nepal quite well. We sketched the possible market strategy and outcomes on how it should operate.

III) BUSINESS REMODELING

We created a framework where Micro Heat Nepal’s business operation was to be carried out. We started with adding different department verticals and business wings for Micro Heat to succeed. We even restructured the Business procedure and Marketing strategies.

IV) ACTION

After all the plannings and strategy formulation, we took it to action, and surprisingly the Business took its pace. They got a chance to explore the new dimensions of their business, the ways they can penetrate the market effectively.